Intro NGN 39 billion was spend in the telecom sector in 2021-2022 for various marketing communication Overview of Telecom Spend in Nigeria. Telecom industry is one of the highest spender in marketing communications in Nigeria. The industry leveraged on top programs across all media touchpoints to sustain presence and drive engagement. Brands in the sector compete for spots in top programs like football, reality shows and other highly engaging events to create and sustain brand affinity. 2021-2022 Industry Spend Telecom industry spend 2021-2022 The chart above shows the monthly industry spend by telecom brands in Nigeria (top brands). NGN 19.8B was expended in 2021 into various marketing communication initiatives across TV, radio, outdoor, and press touchpoin...
Mobile Phone Ownership in Nigeria: The Journey
The journey of mobile phone ownership in Nigeria can be traced back to the early 2000s when the introduction of GSM (Global System for Mobile Communications) technology opened doors to a new era of connectivity. Prior to this, landlines were the primary means of communication, but their limitations in reach and accessibility paved the way for mobile phones to swiftly take center stage.
Target Group For The Report
This report focuses on peole from ages 18-55, male and female, with social economical classification of ABC1.
Mobile Phone Consumption: Male
About 15 million males within our TG[ identified to own a mobile phone. However Tecno mobile was the most consumed brand during the period (2021); representing 18% of total mobile phone consumption by the TG. Followed by Infinix, Itel Nokia, Samsung and other brands.
Mobile Phone Consumption: Female
Tecno represents 23% of the total mobile phones own by the females in this category in Nigeria. Infinix, Itel and Gionee are always heavily consumed in the country among our audience.
Data source
We capture data from various sources including buying from reputable companies with sample size of over 30,000.
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