Intro NGN 39 billion was spend in the telecom sector in 2021-2022 for various marketing communication Overview of Telecom Spend in Nigeria. Telecom industry is one of the highest spender in marketing communications in Nigeria. The industry leveraged on top programs across all media touchpoints to sustain presence and drive engagement. Brands in the sector compete for spots in top programs like football, reality shows and other highly engaging events to create and sustain brand affinity. 2021-2022 Industry Spend Telecom industry spend 2021-2022 The chart above shows the monthly industry spend by telecom brands in Nigeria (top brands). NGN 19.8B was expended in 2021 into various marketing communication initiatives across TV, radio, outdoor, and press touchpoin...
Introduction
Biscuits, also called cookies in some part of the globe are beloved snacks in Nigeria. Biscuits in Nigeria come with diverse flavors, packages and designs. They are also used for different occasions like romantic dinner date, birthday and so on.
This article shows statistical insight into biscuit consumption among children in the country as at year 2021
Target Group For The Report
This report focuses on people from ages 7-14, male and female, with social economical classification of ABCDE. This report is based on most consumed biscuit brand. Females represent 52% of the audience, while males represent 48%.
Market Leaders.
The market size of Nigerian children from ages 7-14 who consumes one biscuit brand or the other is about 1.55 million. Parle G biscuit tops the list of the most consumed biscuits brand by children in Nigeria, having about 8% of the market share. This is closely followed by Pure Bliss with a market slice of 7%.
Top Markets Per Brand
Parle G
Lagos, Oyo, and Osun are responsible for 65% for the brand's market share. Hence, the brand's focus is majorly in the Southwestern part of the country. Kogi and Kano also contribute sizeable share.
Top Markets Per Brand
Pure Bliss
Pure Bliss is one of the top brands consumed by children in the country. The brand has 7% of the total biscuits consumed by children in the country.
Its revenue is majorly driven by Kano market, which represents 30% of the total brand consumption. The brand also has strong presence in Oyo (16%) and Imo (12%). Osun and Adamawa also contribute sizeable market size at 8% each.
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