Intro NGN 39 billion was spend in the telecom sector in 2021-2022 for various marketing communication Overview of Telecom Spend in Nigeria. Telecom industry is one of the highest spender in marketing communications in Nigeria. The industry leveraged on top programs across all media touchpoints to sustain presence and drive engagement. Brands in the sector compete for spots in top programs like football, reality shows and other highly engaging events to create and sustain brand affinity. 2021-2022 Industry Spend Telecom industry spend 2021-2022 The chart above shows the monthly industry spend by telecom brands in Nigeria (top brands). NGN 19.8B was expended in 2021 into various marketing communication initiatives across TV, radio, outdoor, and press touchpoin...
INTRODUCTION
In the bustling and culturally diverse country of Nigeria, shopping is more than just a transaction—it's a social activity, a form of expression, and a reflection of the country's dynamic identity. Nigerians' shopping habits are a fascinating blend of tradition and modernity, influenced by cultural values, economic circumstances, and technological advancements. From traditional marketplaces to e-commerce platforms, the shopping landscape in Nigeria is as diverse as its people.
Target Group For The Report
This report focuses on people from ages 18-55, male and female, with social economical classification of ABC1.
Where Are Nigerians Buying Items From?
Online vs Offline
Despite the relatively high economic status of our audience (ABC1), 64% of the males and 68% of the females still prefer to purchase their items offline. Showing that e-commerce or online shopping is still at its infancy in the country. However, 36% and 32% of the male and females respectively, prefer to shopping online.
Offline Destination
38% and 41% of the male and female make their purchase in the open market respectively. Significant shopping are also done in neighborhood stores, supermarkets and so on.
Online shopping destination- ecommerce
Both male and female prefer to shop on Jumia. This is followed by Jiji and Konga for both genders as the top e-commerce destination of choice.
Top Mall of Choice
Shopping malls are growing rapidly in the country. However, ShopRite remains the chopping mall of choice across the country during the period under review (2021). 45% and 42% of male and females prefer ShopRite as their primary shopping destination.
SPAR shopping mall stands out for females as 16% of our audience prefer to shop their as against 6% for men.
Comments
Post a Comment