Intro NGN 39 billion was spend in the telecom sector in 2021-2022 for various marketing communication Overview of Telecom Spend in Nigeria. Telecom industry is one of the highest spender in marketing communications in Nigeria. The industry leveraged on top programs across all media touchpoints to sustain presence and drive engagement. Brands in the sector compete for spots in top programs like football, reality shows and other highly engaging events to create and sustain brand affinity. 2021-2022 Industry Spend Telecom industry spend 2021-2022 The chart above shows the monthly industry spend by telecom brands in Nigeria (top brands). NGN 19.8B was expended in 2021 into various marketing communication initiatives across TV, radio, outdoor, and press touchpoin...
Nairagraph: Unveiling Insights for Business Excellence
Welcome to Nairagraph, your trusted partner in unlocking the power of data analytics and business intelligence.
we specialize in providing invaluable insights that empower businesses across various sectors to make informed decisions and foster growth. With a dedicated team of seasoned professionals, each contributing an average of 6 years of experience.
Team
Experience Meets Innovation
At the heart of Nairagraph's success lies our exceptional team of four professionals, who collectively boast a wealth of knowledge and proficiency in the fields of business intelligence, data analytics, machine learn, and strategic consulting. Our journey is steered by individuals who have not only weathered the ever-evolving landscape of business analysis but have also thrived within it.
Tailored Analytics for Diverse Industries
Nairagraph's reach extends across a diverse spectrum of industries, enabling us to serve as a versatile partner to companies in media, manufacturing, tourism, ICT, and beyond. Our bespoke analytical solutions are finely tuned to address the unique challenges and opportunities faced by each sector. Through our in-depth industry analyses, we empower businesses to uncover trends, patterns, and actionable insights that can guide them towards increased efficiency, profitability, and sustainable growth.
Our Mission
Our mission at Nairagraph is simple yet powerful: to empower businesses with the knowledge and tools they need to achieve excellence. We believe that data is more than just numbers; it's a narrative waiting to be deciphered. By deciphering this narrative, we empower our clients to transform data into strategies, challenges into opportunities, and uncertainty into confidence.
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