Intro NGN 39 billion was spend in the telecom sector in 2021-2022 for various marketing communication Overview of Telecom Spend in Nigeria. Telecom industry is one of the highest spender in marketing communications in Nigeria. The industry leveraged on top programs across all media touchpoints to sustain presence and drive engagement. Brands in the sector compete for spots in top programs like football, reality shows and other highly engaging events to create and sustain brand affinity. 2021-2022 Industry Spend Telecom industry spend 2021-2022 The chart above shows the monthly industry spend by telecom brands in Nigeria (top brands). NGN 19.8B was expended in 2021 into various marketing communication initiatives across TV, radio, outdoor, and press touchpoin...
Introduction To Financial Inclusion
Financial inclusion, is the accessibility and usage of a wide array of financial services by all segments of society, is a critical driver of economic growth and poverty reduction.
n Nigeria, a country known for its diverse population and dynamic economy, efforts to enhance financial inclusion have gained significant traction in recent years. However, several challenges still persist on the path to achieving comprehensive financial access for all.
As at 2008, 53% of adult Nigerians remain unbanked. Notwithstanding, there has been significant improvements in the number of the unbanked in Nigeria as the CBN gets deliberate about financial inclusion.
Target Group For The Report
This report focuses on people from ages 18-55, male and female, with social economical classification of ABC1.
Financial Service Usage: Male
Financial Service Usage: Female
Though not significant, more females are using bank to carry out financial transactions than male. And contrary to the male audience, cooperative societies are the next financial option to bank to the female audience.
Banking Transactions.
ATM usage is the top choice in Nigeria as over 60% of the audience prefer to use this medium. Mobile and online banking also resonate with large part of the country. It appears that the usage of OTC (Over The Counter) transaction is gradually dying in the country as modern financial technologies continue to drive financial inclusion in the country.
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